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Ashley Angelico & Elizabeth Schmelling

Ashley Angelico & Elizabeth Schmelling


Co-Founders of New Orleans Mom discuss life as full-time moms & bloggers.

These days it seems, if it doesn’t have an online presence, it doesn’t exist. Everything and everyone has a website or a Facebook page, a Twitter account, and an Instagram following. People and companies blog about everything, from their personal lives to whatever is happening with their business, and that is not only the way the world works now…it is also the way that the world connects.

But that wasn’t always the case. Back in 2011 when Ashley An­gelico had her first child, the new mother came up short when she went online looking for parenting sites geared toward the New Or­leans area. It wasn’t until she started her own blog that she found a kindred spirit who would eventually become her friend and business partner. “While some of my friends had children, many didn’t, and I found myself looking for resources on parenting ded­icated to New Orleans. My inclination as a full-time working mom was to look online, and I was surprised that a website specifically geared towards parents didn’t exist,” she recalls. “I started a blog to chronicle my journey as a mom, and that’s how I met Elizabeth Schmelling. She had a similar blog, which not many people were doing in Louisiana in 2012, and when I heard about it, I had to read. I approached her about the idea of launching a blog for local moms as a side hustle, and here we are!”

“We realized that there weren’t really any local digital parenting resources in the greater New Orleans area and thought that it would be an excellent opportunity to connect moms to local brands as well as other local moms who were navigating the challenges and triumphs of motherhood,” adds Schmelling.

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